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EM3Deciding whether or not email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand, but the process of determining whether or not it is right for your business can be a little daunting. This is because you have to consider a number of different factors before making your decision. You should consider your target audience and their tendency to use the Internet, whether or not your message can be effectively stated in an email and whether or not your message is likely to be misinterpreted as spam. All of these factors are important and can help you determine whether or not email marketing is right for your business.

One of the most important factors to consider when deciding whether or not to invest your money, energy and time into email marketing is your target audience and how likely they are to use the Internet regularly. This is important because an email marketing campaign is not worthwhile if members of your target audience are not likely to use the internet to purchase or research the products or services you offer. Even if they use the Internet for other purposes it isn’t really worthwhile because they will not be likely to become online customers for your products or services. However, if you have a target audience who is very likely to use the internet to purchase the products or services you offer and to research these items, an email marketing campaign is a great idea. In this case it is absolutely worthwhile because you will be providing information that your your target audience will find useful and honestly…they may already be looking for it in other places.

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Next, you should consider the products and services you offer in an attempt to determine whether or not your message can be effectively stated in an email. This is important because if you offer a product or service that’s difficult to explain then the emails you use for marketing are not likely to be understood or well received. This is important because you want to be able to convince potential customers of the need for the products and services you offer rather than making them feel confused.

Finally, an important concept to consider is the possibility that your email messages will be viewed as spam. This is a very important concept because emails that are viewed as spam are not likely to be received at all because they may not ever make it to them.  If their spam filters – the gatekeepers – tag these emails as spam then you won’t get to them. Even if the emails do reach the intended recipients; lots of folks have grown accustomed to weeding out spam rather quickly and will be quick to delete, without reading it first. To segment your emails from spam it is important to consider the subject of your business and then consider the emails that you send out. This is important because certain subjects such as weight loss pills for instance are likely to be viewed as spam more quickly than other items. If you are in the business of marketing products or services that would likely cause your emails to be deemed spam, creating an email marketing campaign may not be worthwhile.

Don’t get me wrong here…I’m not nominating myself as the all around negative Nancy…but I wanted to give you the stone cold truth.  Don’t be discouraged.  Get info and keep going.  LET’S GO BE GREAT!

Post Author: WarKry Consulting Solutions, LLC

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