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Business systems and automation for service business owners. What I build, what breaks, and what actually moves revenue. Written from inside the work, not from a course.

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The 2 Questions Every Tool Has To Answer Before I Buy It

The 2 Questions Every Tool Has To Answer Before I Buy It

The 2 Questions Every Tool Has To Answer Before I Buy ItKarena Calhoun
Published on: 19/09/2026

Everyone says build your tech stack. Nobody says name the job first. The two questions and the four-column page I run before anything gets bought, plus Dr. Val Maxsam on Go Be Great and this week's platform updates.

rundown
Why Your CRM Is The Wrong Place To Start

Why Your CRM Is The Wrong Place To Start

Why Your CRM Is The Wrong Place To StartKarena Calhoun
Published on: 27/04/2026

Most people set up a CRM before they have anything to put in it. Here's why that's backwards and what to build first before buying another tool.

You're Paying for 8 Tools When 1 Would Do.

You're Paying for 8 Tools When 1 Would Do.

You're Paying for 8 Tools When 1 Would Do.Karena Calhoun
Published on: 21/04/2026

Most small business owners are spending $300-$700 a month on tools that barely talk to each other. Here's what to consolidate and why it matters.